Economics and markets

What determines equity returns

October 22, 2025



Qian Wang,

Global Head of Vanguard Capital Market Research

These charts display the cyclically adjusted price-to-earnings (CAPE) ratio for the MSCI USA Index and compare it against two estimates of fair value: the standard measure and a more generous measure that adjusts fair value for profitability. Over the past five years, the standard measure of fair value drops sharply, while adjusted fair value is relatively flat. The CAPE ratio is erratic during this time frame, but higher than both measures of fair value over the past two years.
This conceptual chart illustrates how different factors influence equity returns over time horizons from 1 year to 10 years. The influence of economic growth and profits is high over the short term but decreases over time. Market momentum doesn’t start as high and fluctuates to some degree, but generally shows declining influence over time. Meanwhile, the influence of valuations and margins starts midrange and increases substantially between the 5-year and 10-year marks. The chart reinforces the idea that while valuations may not predict immediate market movements, they are critical for long-term return expectations.

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