In 1975, we set out to build a firm that was of the investor, by the investor, and for the investor. Fifty years later, we remain committed to working tirelessly to deliver better results not just for our clients but for all investors.
Vanguard’s core purpose
From day one, we have stood for everyday investors. We offer high-quality investments, personalized financial advice, retirement tools, and relevant market insights to help them secure their futures and realize their financial dreams.
Our mission is clear—to do what’s best for our investors. The money we manage belongs to them.
Our relentless focus on lowering the cost of investing has driven better client outcomes.
We recognize that good ethics are good business, and we adhere to a simple motto: Do the right thing.
We're not inclined to rest on our laurels, but they are helpful reminders of our clients' high expectations.
All investing is subject to risk, including the possible loss of the money you invest.