How to invest your next dollar

Commentary by Kevin Khang, Vanguard Senior Global Economist

On our "Market Views" tab: An emerging equity rotation and its drivers
 

January is a time when interest runs high in investment return outlooks and asset allocation for the coming year. We’ve repeatedly heard three questions related to the recently published Vanguard Economic and Market Outlook for 2026.

This is the question we hear most often. The answer is grounded in past disappointments.

Over a long horizon, market outcomes tend to be determined by starting valuations, market expectations supporting them, and whether the expectations are met. Today’s U.S. equity market is led by a narrow group of mega‑cap technology companies and other rising stars spending hundreds of billions of dollars on AI infrastructure. (In our outlook paper, we call them “AI scalers.”) Many of these firms have extraordinary earnings power but also historically elevated valuations. Past high‑valuation, innovation-driven investment cycles offer a surprisingly consistent pattern: While real technological progress often follows historic investment cycles, long-term returns often fall short of historical averages.

This isn’t a contradiction. Innovation-driven investment cycles—whether related to railroads, electrification, the internet, or now AI—tend to follow a multiyear pattern beginning with a “big bang” moment that encourages mass adoption and captures investors’ imaginations. In the first half of the cycle, budding enthusiasm, capital inflows, and accelerating earnings bring strong market performance. The second half, however, tends to be more challenging. Although the reasons vary from one investment cycle to another, a common theme is that elevated expectations (and, by extension, elevated valuations) confront the reality that not all of the early leaders will go from strength to strength. Valuations eventually need to follow the fundamentals—downward.

The pattern speaks to rotation in market leadership. These cycles often see a dramatic shift from growth-driven leadership toward more value‑focused firms in the market, especially in the later phases. Even if AI continues to reshape the economy, the payoff for investors may increasingly favor less richly valued segments of the market.

Nuance matters! While the long-term view for U.S. equity returns appears below average, the one‑year outlook remains constructive.

Why? Because near-term U.S. equity performance will continue to hinge on earnings growth of the very companies driving the AI theme. We expect these firms to post another year of robust earnings growth—and so does the market. As long as that multiyear trend remains intact, the backdrop for the broader market remains supportive.

Of course, in any given 12‑month window, markets can move in either direction. Short-term outcomes are always sensitive to shocks or simply to shifts in sentiment. The key risk to monitor is whatever may challenge the narrative of AI scalers’ continued earnings growth. It may be futile to guess where that challenge will come from. More important is whether such a challenge appears durable and material enough to call continued earnings growth into question. If the earnings engine appears less certain, market resilience may weaken quickly.

This is a practical and often personal question. Our core message: Take the perspective seriously, but not literally.

Our strategic allocation of 40% stocks and 60% bonds reflects our own assumptions about investment horizons, long-term capital market return projections, and risk tolerance. Unless an investor agrees with us on all these dimensions, adopting the full allocation all at once may feel uncomfortable—and, frankly, inappropriate. A 40/60 long-term portfolio requires patience. The possibility of lagging a more traditional 60/40 mix is material, especially when U.S. equities are performing strongly.

Instead of treating the recommendation as a binary “switch,” we suggest thinking in terms of direction and pacing. Start with the next dollar. For investors still accumulating assets, this means directing new contributions toward the preferred allocation. For those in the decumulation stage, it means withdrawing strategically from the less preferred asset class(es). Over time, this flow-based tilting can move a portfolio meaningfully closer to the recommended allocation—without the emotional or market‑timing challenges of a one‑time shift.

So that our message is clear, the two key margins are:

1. Bonds over stocks, because current yields and valuations offer a more attractive starting point for bonds than for U.S. stocks over the coming decade.
2. Within stocks, value—both U.S. and international—over U.S. growth because value segments have greater relative upside once valuations normalize and AI diffuses through the economy.

Ultimately, our outlook underscores the importance of discipline: leaning into what’s attractively valued, making allocation changes thoughtfully, and letting each new dollar move the portfolio in the right direction.