Vanguard is different from other asset management firms. We’re different by design—from our structure to our strategy.

Examples of typical investors that Vanguard takes a stand for, including two women looking at an iPhone, an adult male holding an infant boy, and a woman and man sharing a lighter moment.

Vanguard’s core purpose

A mission-driven organization

At Vanguard you're more than just an investor, you're an owner.

Aligned interests

Greater conviction

Long-term perspective

Low costs

Our people

Our leadership

Facts and figures


Vanguard logo

Vanguard is the trusted name in investing. Since our founding in 1975, we’ve put investors first.