What sets us apart
Vanguard is different from other asset management firms. We’re different by design—from our structure to our strategy.
Vanguard set out in 1975 under a radical ownership structure that remains unique in the asset management industry. Our company is owned by its member funds, which in turn are owned by fund shareholders. With no outside owners to satisfy, we focus squarely on meeting the investment needs of our clients.
Vanguard’s core purpose
A mission-driven organization
At Vanguard you're more than just an investor, you're an owner.
Vanguard isn't owned by shareholders. It's owned by the people who invest in our funds.1 Our owners have access to personalized financial advice, high-quality investments, retirement tools, and relevant market insights that help them build a future for those they love. That’s the Value of Ownership.
Aligned interests
Because our investors are our owners, our interests are uniquely aligned, allowing us to focus on them and their goals.
Greater conviction
Because our investors are our owners, we act with conviction on the investment themes that are important to them.
Long-term perspective
Because our investors are our owners, we can focus on the long term rather than quarterly results.
Low costs
Because our investors are our owners, we can consistently pass along economies of scale and lower the cost of investing, so they keep more of their returns.
Our people
Vanguard prides itself on the quality of its people. Our crew are our company.
Our leadership
Vanguard is led by a highly capable, stable, and diverse leadership team.
Facts and figures
By many measures, we are a global leader in the asset management industry.
Accolades
At Vanguard, we've earned our reputation as a standard-bearer in the business world.
Our history
A timeline highlights Vanguard milestones as well as innovations on our journey to give investors the best chance for investment success.
1 Vanguard is owned by its funds, which are owned by Vanguard's fund shareholder clients.
