Vanguard is different from other asset management firms. We’re different by design—from our structure to our strategy.

Examples of typical investors that Vanguard takes a stand for, including two women looking at an iPhone, an adult male holding an infant boy, and a woman and man sharing a lighter moment.

Vanguard’s core purpose

A mission-driven organization

At Vanguard you're more than just an investor, you're an owner.

Aligned interests

Greater conviction

Long-term perspective

Low costs

Our people

Our leadership

Facts and figures


Our history

Vanguard logo

Vanguard is the trusted name in investing. Since our founding in 1975, we’ve put investors first.