Vanguard is mission-driven to ensure that every product and service we offer can contribute to our clients’ investment success.
Vanguard isn’t owned by shareholders. It’s owned by the people who invest in our funds.1 Our structure drives toward our goal of offering the best possible advice, investments, and retirement services, as well as insights that clarify investing.
Low-cost products and services to meet long-term investment goals
Investor-first advisory services
Investors’ long-term success is tied to both the investments they use and the advice they receive. We believe advice should be tailored to investors’ needs, put their interests first, and be offered at a reasonable and transparent all-in fee. Because our investors are our owners, no conflicting loyalties stop us from meeting our own standards.
Because our investors are our owners, we can focus on the long term rather than quarterly results. And we can consistently pass along economies of scale and lower the cost of investing, so our owners keep more of their potential returns.
Vanguard helps individuals, institutions, and financial advisors meet the challenges of retirement. We help individuals with everything from getting started on the road to retirement to generating sustainable income in retirement. We offer businesses retirement plans worthy of their hard-working employees. And we help advisors serve the retirement needs of individuals and small businesses.
Vanguard shares its perspectives through both long-form research, which is generally intended for investment professionals, and short-form commentaries intended for a wide audience of investors and industry participants. We seek, through our communications, to help investors make better investment decisions, to provide context on economic and financial market trends, and to be an effective advocate for improvements in the investment industry.